Marketing. MLM is done through a process of network marketing, but network
marketing does not have to be MLM.
Let me explain. Multi-Level Marketing is a name that is used to designate a
payout plan that is based on more than one level. Some
would argue that a two level payout plan is not considered multi-level and
some would say anything more than a one level payout plan is considered
multi-level. Others would say a two level marketing plan is considered,
simply, bi-level and any plan that pays more than two levels is considered
multi-level.
You will also hear terms like "uni-level" which designates it a one level
payout plan or some unique extension of that. As far as I'm concerned, it
really doesn't matter what we call it unless someone is trying to avoid
using the "MLM" designation.
Regardless whether the pay plan is uni-level, bi-level or multi-level,
networking is considered the approach or method to building ones
"multi-level" business, thus the term "network marketing" which encompasses
all, be it uni-level, bi-level, multi-level or any of several
take offs to what is considered traditional multi-level marketing.
In upcoming articles, I will get into the different kinds of pay plans and
the advantages and disadvantages of each.
Why is "network marketing" considered the preferred approach to building a
business? Because it's the smart way to build a business. It's what we call
"working smarter rather than working harder". J. Paul Getty, the oil
magnet, once said, "I would rather have 1% of the efforts of 100 people
than 100% of one person." What he is saying is, he would rather teach one
person and let that person teach one person and so on .
. . . something we call "duplication" resulting in an exponential business
growth creating exponential income growth potential.
Multi-Level Marketing, through a networking process, gives us the hope of
building a huge business empire through a process of duplication resulting
in huge incomes for the participants. That is the MLM part of "The Great
American Dream" . . ."A Business For Everyone".
Some will say, MLM has gotten a bad name and maybe a bad rap. If this is
true, it's not because the theory of MLM is bad, it's because some
marketers have used it and abused it in such a way that some participants
have a bad taste left in their mouths from a MLM experience. Because of
this, the term "network marketing" is now the preferred term to use and in
many instances you will see ads that actually state "THIS IS NOT MLM" which
sends a message that MLM may not be good. I might add that if someone does
have a bad taste left in their mouth due to a MLM experience, that does not
necessarily mean the MLM program was bad; it
could mean that the participant did not know how to go about building a MLM
business.
In the past couple years, I have seen many creative marketing plans that
stay away from designating themselves as multi-level . . . plans like
"Binary", "Australian", "Linear" and there may be others which I can't
think of at the moment. Regardless of the name, they all use network
marketing as the approach to build their business.
How do I feel about Multi-Level/Network Marketing? I love it! I love the
concept! I love what it can do! Multi-Level/Network Marketing can
give a person hope! It can motivate a person to do things he/she thought
they could never do! Multi-Level/Network Marketing can cause
many sleepless nights because of ones own excitement. Multi-Level/Network
Marketing creates a special bonding among other
networkers/MLMers! Multi-Level/Network Marketing allows us the hope
of "The Great American Dream" . . . Owning your own business!
Author: Professor Lindsey
No comments:
Post a Comment