Most entrepreneurs confuse effort, activity and motion with
progress. The key to making money, building a business and
satisfying your customers is NOT frantic motion, but a few
simple things done well.
Many of us have observed that the key to keeping our
promises is to make fewer of them. In business, the same
principle applies.
Well-run businesses rarely scramble or improvise. They
have systems and plans for creating great products and
delivering them at a fair price. Great companies
understand their customers, sometimes even better than the
customers know themselves! World-class companies do a few
things, do them extremely well, and generate profits from
their ability to impress (and keep!) their customers.
New or young entrepreneurs get caught by the lure of the
'next big thing'. They are impressed with innovation and
can't wait to expand or grow, and they forget the basics of
serving customers and developing life-long partnerships.
Take time to get organized. Set up automatic tracking and
record-keeping systems. Stay in touch with your best
customers and ask them for feedback about your company.
Sam Walton used to say that his best ideas came from
talking with stock-boys, check-out clerks and people on the
loading docks. In Tom Peter's phrase, he 'managed by
walking around'.
We can learn from that. Slow down and achieve more.
Simplify. Focus. Do one thing, do it better than anyone
in the world, and your fortune is assured.
Author: Philip Humbert, phD
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