What To Look For in an MLM Opportunity

What To Look For in an MLM Opportunity

There are a lot of MLM's, and everyone's is the best, right? So,

what aspects of an MLM business are the ones that count?

PRODUCTS

One crucial aspect that many MLM's completely overlook is the

actual products the business is selling. That's one extreme difference

between many MLM's and traditional business, yet should it be?

A lot of MLM companies focus very little on their products. Instead,

the biggest money maker and focus is placed upon referring new

recruits. There is nothing wrong with building a large downline and

making money this way, but why not focus on strong products as well

that will lead to further commissions resulting from your downline

sales force? As well, some who do not recruit well may make more

sales from the products your business offers. In a recruit only

oriented MLM with poor products, you are only stifling your income

potential.

DUAL SALES POTENTIAL

With good products, you also have a better recruiting tool. Instead

of always throwing out the typical ads about the money making

potential of an MLM, use your products to bring in leads.

Front end sales, on good products, will interest many in joining your

downline. If you build a good customer base with what you are

actually selling, this can become a good base for leads on joining you

in business. If they use, recommend, or believe in the produces first,

they will be more likely to be interested in the business for

themselves. This will also give you a better reputation and sales

record to exhibit to others coming in with interest in the MLM side of

the business.

MARKET APPEAL

Many businesses focus solely on those new to the Internet and

MLM. Others are too complicated or not understood by newbies

and are best targeted at those with previous sales experience.

However, why not cater to both markets? How much harder would

it be to write a different sales page for the MLM newbie? It could

still lead to the same system, just offer further explanations, on a

separate page, that would bore the experienced marketer but be

beneficial to them.

FOLLOW-UP

Follow up is crucial to any Internet business, and that traditionally

means auto responders. Follow up emails keep the opportunity or

product fresh in interested parties' minds, continually offer the chance

to go back to your sales site for another look, and allow you to

provide additional information, and personal or downline

testimonials.

YOU

Another, and again often overlooked aspect of a good MLM

opportunity is YOU. No system is so totally automated that it won't

take your personal involvement, or at least cannot be improved by

your personal involvement. Sales sites can be compelling. Auto

responders keep contact for you automatically. Still, nothing beats a

personal story and personal contact. Use your automated tools, but

never be afraid of a personal email or phone call if the slightest

chance comes up.

MLM's are not all created equal. Don't fall for the traditional 'get

rich' hype. Demand to know how a business will work for you, and

how you can make it work for yourself. Consider all the aspects and

look for those that will give you the best advantage.

Written by Joe Bingham,